[{"data":1,"prerenderedAt":46},["ShallowReactive",2],{"q-sec_invest-115-2-014":3},{"exam":4,"examName":5,"chapterSlug":6,"question":7,"related":22},"sec_invest","證券商業務員資格測驗——證券投資與財務分析","c7",{"id":8,"exam":4,"session":9,"qno":10,"question":11,"options":12,"answer":17,"chapter":18,"freq":19,"explanation":20,"difficulty":21},"sec_invest-115-2-014","115-2",14,"投資人的決策常因為刻板印象，而傾向依與某事件的相似性作判斷，而非根據實際機率。這種現象稱為：",[13,14,15,16],"可取性捷思(availability heuristic)","賭徒謬誤(gambler’s fallacy)","代表性捷思(representativeness heuristic)","小數法則(law of small number)",2,"效率市場假說",1,"代表性捷思是指人們用「像不像」來判斷可能性，看到某個事件符合心中的典型形象就直接下結論，忽略真實機率與基期資料，正是題目所說的刻板印象式判斷，故選 (C)。(A) 可取性捷思是憑腦中容易回想起的例子估計機率，關鍵在記憶的鮮明程度；(B) 賭徒謬誤是誤以為連續開紅之後就該輪到黑，把獨立事件當成會自我修正；(D) 小數法則是從太少的樣本就急著推論母體，三者切入的角度都不是相似性。","medium",[23,26,30,34,38,42],{"id":24,"question":25,"qno":10},"sec_invest-114-3-014","公司內部人員無法藉由內線消息而獲取超額報酬時，表示此時市場屬於：",{"id":27,"question":28,"qno":29},"sec_invest-114-3-023","下列敘述何者為效率市場的定義？",23,{"id":31,"question":32,"qno":33},"sec_invest-115-1-009","有關使用濾嘴法則進行投資決策，下列何者有誤？",9,{"id":35,"question":36,"qno":37},"sec_invest-115-1-010","行為財務學認為多數人非理性，而是有框架相依(framing dependence)的行為偏誤。所謂框架相依是指：",10,{"id":39,"question":40,"qno":41},"sec_invest-115-1-021","買跌賣漲指的是下列何種投資策略？",21,{"id":43,"question":44,"qno":45},"sec_invest-115-1-022","實證研究發現，不論是否為專業或業餘投資人，當他們回想其投資的共同基金的績效時，都會高估其真正的績效。這可用何理論解釋？",22,1785904142083]